At Prataap Snacks, based in Indore, Madhya Pradesh, we stand out in the Indian snack market with a promise of exceptional taste and quality. Our brand, Yellow Diamond, captures the essence of India’s diverse snacking preferences, offering a range from crispy Potato Chips and innovative Extruded Snacks to classic Indian Namkeens and delightful confections. Embracing both rural simplicity and urban sophistication, we take pride in our pan-Indian reach and our position among the top snack brands in India.
With a commitment to excellence, we distribute our snacks across 2.20 million retail outlets, selling approximately 12 million packets daily. Every minute, 8,000 more packets join the hands of eager consumers, reflecting our dedication to quality. At Prataap Snacks, innovation and sustainability go hand in hand, as we strive to reduce our carbon footprint through eco-friendly practices and waste management policies. Join us in celebrating the legacy of traditional Indian snacks with modern efficiency, where every crunch tells a story of taste, trust, and triumph