About Us
A legacy of quality and flavour
At Prataap Snacks, based in Indore, Madhya Pradesh, we stand out in the Indian snack market with a promise of exceptional taste and quality. Our brand, Yellow Diamond, captures the essence of India’s diverse snacking preferences, offering a range from crispy Potato Chips and innovative Extruded Snacks to classic Indian Namkeens and delightful confections. Embracing both rural simplicity and urban sophistication, we take pride in our pan-Indian reach and our position among the top snack brands in India.
With a commitment to excellence, we distribute our snacks across 2.20 million retail outlets, selling approximately 12 million packets daily. Every minute, 8,000 more packets join the hands of eager consumers, reflecting our dedication to quality. At Prataap Snacks, innovation and sustainability go hand in hand, as we strive to reduce our carbon footprint through eco-friendly practices and waste management policies. Join us in celebrating the legacy of traditional Indian snacks with modern efficiency, where every crunch tells a story of taste, trust, and triumph
Our Story
Crafting memories with every bite
Born from the spirited vision of creating a snacking legacy, Prataap Snacks has emerged as a cornerstone in the Indian snacks market. Our journey began with a simple yet bold idea: to offer snacks that not only tantalize taste buds but also evoke a sense of joy and satisfaction. Our history is adorned with milestones that narrate our rise from a local snacks manufacturer in India to a brand that's cherished nationwide.
A future foretold
Our Vision
To be the best food company in India by delivering products that promise both delight and quality.
Our Mission
We are rooted in innovation and consumer satisfaction that drives us towards excellence in every packet we serve to our customers.
Our Values
We endeavour to ensure integrity, respect for resources and a dedication to uplift communities.
History & Milestones
From humble beginnings to snacking greatnes
Every step in our journey marks our growth as we've paved our way through the industry, earning accolades and establishing benchmarks. From the inception of Yellow Diamond to the strategic acquisition of Avadh Snacks, each milestone is a testament to our progressive ethos and commitment to becoming one of the top snacks brands in India.
Team
Our strength, Our people
The faces behind our flavours are our greatest asset. Meet the dedicated team of visionaries, creators, and innovators who bring the essence of Prataap Snacks to life. Each member, a vital ingredient in our recipe for success, is committed to making us the best company in Indore and beyond.
MR. ARVIND MEHTA
Chairman and Executive Director
MR. AMIT KUMAT
Managing Director and CEO
MR. APOORVA KUMAT
Executive Director (Operations)
MR. SUMIT SHARMA
CFO