About Us

Yellow Diamond - Ek Namkeen Katha!

Desi Namkeen and an Indian palate are ageless companions, just like chips and dips, rings and fingers or good people and noble ventures.
This is a story of such a venture that brought versatility, a wide traditional and international variety, exceptional quality and above all, a ‘dildaar’ quantity of snacks to 1.2 million corners of India. The story of the brand- Yellow Diamond.

Ek Karari Shuruat- A desi idea in pardes!

In the early 90s, an idea struck an Indore-born, US student named Amit Kumat. The idea of pairing something papad-crunchy with a steaming plate of dal-rice…Chips!
His belief in the power and potential of snacks as a sunrise category firmed up then itself. A few years later, in 2004 entrepreneur, Amit Kumat along with Apurva Kumat and Arvind Mehta turned this idea into a home-grown snack offering, named Yellow Diamond.

Swaad zindagi, Swaad hi dharam!

To ensure our customers get nothing but the finest quality of products, we have 5 full-fledged manufacturing units across India; the biggest spreading over 8 acres in Indore.
These units not only boast of advanced technology but are also known for excellent processing & packaging which is done in a fully automatic environment, untouched by human hands. We continuously aspire to beat our own standards for which we have the right mix of human resources and operations management that ensure, you simply get the best always.

Chahe koi jaga, chahe koi mauka, khane-khilane me mare hum chauka!

With a turnover of 900 Cr. and distribution in 28 states, today, Yellow Diamond stands among the top snack manufacturing companies of India and continues to win the trust of customers across the globe. And why won’t we?
Akhir, “dildaar hain hum!”

Our brand philosophy emphasizes delivery of Maximum Value To Consumers

Ek Dildaar Parivaar!

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ARVIND MEHTA

Chairman & Executive Director

Over 29 years of experience in real estate business along with over 13 years in the snack foods industry and in the financing business

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AMIT KUMAT

Managing Director & CEO

Over 21 years in the snack foods industry

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APOORVA KUMAT

Co-founder & President - Operations

Over 21 years in the snack foods industry

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SUBHASHIS BASU

COO

Around 26 years in the FMCG sector Earlier associated with Parle, Pepsico India and Mother Dairy

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SUMIT SHARMA

CFO

14 years in Finance & Accounts Earlier associated with Crompton Greaves, L&T-Case

© 2017 Prataap Snacks Ltd.